In 2010, David Meerman Scott described to hundreds of HBSAB attendees how Universal Studios Orlando communicated the launch of their new Harry Potter Theme Park to 450 million people in just a few days by using social media. The definition of effective marketing would never be the same. David is a marketing strategist; a bestselling […]
When a company needs to go in a new direction, bringing on a new board of directors is often central to successful change. Even when only one or two new […]
n collaboration with Harvard Club of Boston, you are invited to join us for this special event. In a competitive world, being successful is about intercepting and influencing decisions. With the opportunities going to the person that is liked and trusted the most, there is a clear competitive edge to being the very best at […]