In 2010, David Meerman Scott described to hundreds of HBSAB attendees how Universal Studios Orlando communicated the launch of their new Harry Potter Theme Park to 450 million people in just a few days by using social media. The definition of effective marketing would never be the same. David is a marketing strategist; a bestselling […]
When a company needs to go in a new direction, bringing on a new board of directors is often central to successful change. Even when only one or two new directors will be brought onto the board, their selection must line up with the where the company hopes to go over the next two to […]
n collaboration with Harvard Club of Boston, you are invited to join us for this special event. In a competitive world, being successful is about intercepting and influencing decisions. With […]