Live Cold Call podcast interview with host Brian Kenny, HBS Chief Marketing & Communications Officer, case author Professor Raffaella Sadun, and Ferrari CEO Benedetto Vigna. Join us (remotely) in the Live Online Classroom as our virtual studio audience for this special live podcast event to discuss the “Ferrari: Shifting to Carbon Neutrality” case and its […]
Please note that registration is only open to alumni and current students. Are you interested in connecting with HBS alumni and students dedicated to combatting climate change? BEI invites you to join our networking series for a chance to connect with students and local alumni to discuss ideas, trends, opportunities, and challenges at the intersection […]
In 2010, David Meerman Scott described to hundreds of HBSAB attendees how Universal Studios Orlando communicated the launch of their new Harry Potter Theme Park to 450 million people in just a few days by using social media. The definition of effective marketing would never be the same. David is a marketing strategist; a bestselling […]
When a company needs to go in a new direction, bringing on a new board of directors is often central to successful change. Even when only one or two new directors will be brought onto the board, their selection must line up with the where the company hopes to go over the next two to […]
n collaboration with Harvard Club of Boston, you are invited to join us for this special event. In a competitive world, being successful is about intercepting and influencing decisions. With the opportunities going to the person that is liked and trusted the most, there is a clear competitive edge to being the very best at […]